From there, the work is exactly what this article describes: documenting an invisible injury, valuing a lifetime of future costs, identifying every responsible party, and refusing to let an early offer set the terms. That’s the work The Sterling Firm does. Founded by Justin Sterling, Esq., and based in Santa Monica, the firm focuses on plaintiff-side personal injury and catastrophic injury, including brain injury, and represents clients throughout California. Justin Sterling is recognized by Super Lawyers, holds a perfect 10.0 rating on Avvo and 5-star ratings on Google and Yelp, and the firm is available 24/7.