Question: Can A Color Be Protected As A Trademark? Short Answer: Yes, color can be trademark protected in the United States. Until the 1980’s, the U.S. trademark law refused to recognize a single color as a brand. Since then, it can serve as a source identifier of your goods or services so long as it …
Trademark Litigation In trademark litigation‚ a frequent issue is whether or not a likelihood of confusion exists between two trademarks. Many factors are considered in this determination‚ but the two primary factors are the similarity of the trademarks and the similarity of the goods or services. If a typical consumer is confused between the two …
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