TRADEMARK LAW Trademark is defined as a distinctive mark, signature, or device, affixed to an article or to its wrapper, package, or container, to show that it is marketed, manufactured, grown, or selected by a particular person, firm, or corporation. A Trademark is an insignia, which serves as a guarantee that the product is authentic …
Publicity Rights The right of publicity allows a person to have a monopoly on their image. People work hard to improve their valuable public image and their ability to publicize themselves. The right of publicity allows an individual to control and profit from the commercial use of his or her name, likeness, and persona. It …
Trademark Litigation In trademark litigation‚ a frequent issue is whether or not a likelihood of confusion exists between two trademarks. Many factors are considered in this determination‚ but the two primary factors are the similarity of the trademarks and the similarity of the goods or services. If a typical consumer is confused between the two …
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