Brand Name Differs From Company Name

Question: Can Your Brand Name Be Different From Your Company’s Name?

The answer is “YES”! Registering your business name means getting permission from the state government to open & operate a business as per the state laws. You must register your business with the specific Secretary of State to allow your business the protection of that state’s laws. Registering a brand name means getting the brand name registered with the United States Patent and Trademark Office (USPTO). This protects your brand from infringement and helps consumers identify your goods or services. Your trademark is likely the most valuable asset in your business “intellectual property portfolio”. It represents your business goodwill & reputation!

A brand name is use to identify the family of products or services that you offer or a single line of products or services that you offer. For example, Nike is the brand name used on most products manufactured by Nike, Inc. In this example, both business and brand names are the same. However, these don’t have to be the same. Many companies have many brands. For example, Apple is a company with many brands such as iPad, iPhone, iPod, and Mac.

Business registration and trademark registration have different purposes & legal procedures. In fact, your business can register multiple brand trademarks for different categories of goods or services.

Do You Need Help With Forming A Business Entity? Or Registering A Trademark For Your Business?

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